Challenge: High ad spend with low CTR and conversions. The client was not seeing strong ROI from Google Ads, with wasted budget on non-relevant clicks and poor targeting.
Solution: Implemented structured PPC campaigns with keyword grouping, negative keywords, A/B testing ad copies, optimized landing pages, and geo-targeting for high-intent users. Introduced smart bidding and audience segmentation.
Result: In 2 months, campaign efficiency improved significantly:
- +38% increase in CTR (2.4% → 3.3%)
- 27% lower Cost Per Acquisition (CPA)
- +42% growth in Conversions (138 total leads)
- Best performance from Mobile Ads & Trichy geo-targeting
- Keyword Refinement + Negative Keywords
- Ad Copy A/B Testing
- Landing Page Optimization
- Smart Bidding Strategy
